Recently I was invited to Benefits latest launch party. None of the Bloggers attending this launch knew what the product was going to be, as Benefit kept it all a secret. All of the information was embargoed till the date of the New Zealand party, which was awesome because we were some of the first people around the world to find out what it was!
Turns out, the party was for their revolutionary new Gel Eyeliner Pen. I never saw it coming, but I'm super pleased! There are some great ideas behind this product. Thank you Benefit, for always solving our beauty blunders!
Pagan Banfield, Olivia Mead, Sally Hickey, Kristina Webb, Kris Fox and Myself in the Benefit Photo Booth! So much fun
This pen is called the Benefit They're Real Push-up Liner - another addition to the world famous and top selling "They're Real" range.
We were given these three products in a goodie bag. The famous 'They're Real' Mascara, the new 'They're Real' Remover and 'They're Real' Push-up Liner!
This eyeliner is one of a kind. The liners packaging is designed to fit perfectly in your hand like a pen, making it very comfortable and steady to use. It is a matte black GEL formula, not a liquid like most other liner pens. It has a unique tip, that pushes your eyelashes out of the way for easy application. Also, it has an angled tip so creating the 'cat eye' liner effect has never been easier!
Marketed as the easiest eyeliner yet, Benefit are saying it can almost be used with one swift motion. This product definitely has the interest of bloggers and beauty lovers alike.
In my opinion, I think that this eyeliner is awesome - but I think it can also be improved in a few small ways. Let me explain.
The angle and design of the tip is exceptional. The nib pushes your lashes back, which is a huge plus for me. I have quite curly natural lashes, so I have always had the problem of not being able to see where I was drawing, especially when it came close to my lash line. Don't you hate it when you get a thin line along your lashes where you have missed with the product? That doesn't happen with this, it's brilliant.
The pen is easy to use and the angle makes it so easy to create a thin or thick line, and even easier to create the popular 'cat eye' liner effect.
Using the Benefit They're Real Pushup Liner and one coat of Benefit They're Real Mascara!
My problem is in the formula, although it seems to be getting better as I go. What I mean is that the first few applications were quite crumbly and dry. The gel seemed to be a bit less wet than a traditional pot and brush gel liner. But, as I said, I feel as though it's getting better as I use it. Perhaps it was the very front of the liner that was a bit dried up. Who knows! I hope so.
I find this easiest to apply when I only twist out one click of liner. If you twist out too much, it can snap off and crumble, becoming a nightmare. With one click, there is minimal product and it glides on beautifully.
This liner is 100% easier to use than a pot of gel liner. I'm quite new to gel formulas, so it takes me a good 10-15 minutes to evenly apply it with a thin brush. With this pen, it takes more like 4-8 minutes for application on both eyes.
I don't think it's as easy as they market it, BUT it is definitely more fool-proof than most of the other eyeliners I have tried. I find you must go over a couple of times to get a really crisp and defined line, but it doesn't get quite AS sharp as my pot of liner plus a small brush. The formula dries matte and waterproof, and lasts all day long! Awesome!
So, over all, I am a fan of this liner. Does it live up to the hype? I'm not sure, but it definitely is an awesome product nonetheless! I find it best for day to day wear, because it is super dark and fast. I will use gel and a brush when I have more time because it looks a weeee bit sharper and neater.
Moving on to the other new product, They're Real Remover! I also included this in my First Impression video coming soon on my YouTube channel.
To keep it simple and sweet, it works. The formula is creamy and smooth. It is gentle, doesn't irritate my eyes, and effectively removes the Benefit They're Real Mascara - which is infamous for its lasting power.... its hard stuff to get off! I also love the packaging. Stay tuned on my channel to see more.
Back to the liner now, I should let you know that it goes on sale globally from June 27th.
New Zealand! We are first Benebabes in the world to wake up - so get ready to head to Smith and Caughey Queen St earlier than usual at 8am. They will be equipped ready with a coffee cart, hot cops, and a photo booth as well for you early bird shoppers! Be quick, there is limited stock and I bet this will sell out fast!
Thanks for reading,